SEO Practice- Girlfriend Original Promotions

For this week’s assignment, we were to use SEO functions to choose the best keywords that would target our desired demographic. I began by identifying a competitor of Girlfriend Original Promotions, The Showtimes. I took The Showtimes’s URL (https://www.theshowtimesmagazine.com/) and pasted it into THEHOTH, which is a free Google rank checker. From there I identified rankings with high search volume and low traffic, of which I decided on ‘the showtimes’.

Then I went to AHREFS (a keyword generator) and typed in the showtimes as that is the name of my company, which brought me to this page. My keyword will be the showtimes. I like the showtimes because it is broad but very effective. The only thing that I will probably run into is it relates to other topics that are not agriculture-related so finding more specific keywords will be my next step.

Next, I made my way to Google Trends to see what other words may be popular, especially in our given region. Girlfriend Original Promotions primarily works with cattle farmers meeting their advertising needs so I searched ‘advertising’ and came up with some interesting results. It is most popularly searched in New York but all states on the graphic were highlighted so advertising is a very diverse topic.

Beneath this section was a spot called related queries which gave me a few options but the third highest one was ‘advertising printing’. I got many results that worked for the whole United States but to get more region-specific keywords I also used the South Dakota-related queries and the top four with an easy or medium keyword are ‘agriculture ads’, ‘graphic design signs’, ‘graphic designers near me’ and ‘custom backdrops’. To get these keywords I needed to be very broad yet still pertain to the companies and so these were not all found on the same AHREFS search but will still do the trick.

For the final step in this very in-depth dive into SEO, I made my way over to Google Ads. After adding a few keywords that I thought were compatible with both my mission and Girlfriend Original Promotions, it gave me a few results in order to get some easy-to-rank keyword ideas with high potential of traffic.

I see that it has given me quite a few options. The top two are both things that both companies can relate to and the third one I chose is a little bit further down but should provide a different set of keywords that still relate. So I will be taking freelance graphic designer, logo design services, and graphic designers near me into the AHREFS website to look for more keywords.

When I input freelance graphic designer into the AHREFS website I got multiple keyword options but I chose to use ‘freelance graphic designer websites’ and ‘freelance graphic designer jobs’. After searching I got very good feedback. An easy KD (aka keyword difficulty) means it is easy to rank, meaning with the right optimization of the keyword it would not take much work on the company’s side to gain traction in the area. It is also important to note that any of these words would be more than suitable for the job. I did the same process for logo design services and I chose ‘logo design services near me’ and ‘custom logo design services’. Finally, I did it to graphic design website and chose ‘graphic design website templates’ and ‘graphic design website inspiration’.