AI in Digital Marketing- Focus Marketing Group

Digital marketing is always being altered and the use of AI resources has adjusted the way the field looks! For this week’s assignment, I used Chat GPT and Leonardo.ai to show how these tools can be used to aid in the process. I used it to create a customer persona for a client of Focus Marketing Group. The persona captures essential details about their interests, challenges, and needs within the agriculture industry. I used the prompt “I want to create a customer persona. What information do you need to create it?” It responded with the following:

I then gave a list of information regarding the customer that I had already completed prior as well as asked what further information would be beneficial to incorporate. This is what I provided Chat GPT- “Largely in their mid-20s to 60s and includes multiple generations of farmers and ranchers as well as those in the agriculture industry; located primarily in rural areas in the Midwest; many of the customers have some college education, some from technical schools, but a majority may only have their high school diploma; their interests include farming practices, livestock, and livestock showing, the development of rural communities, and sustainability; the customers of Focus Marketing Group are hard workers, who value reliability and dependability, as well as have a soft spot for the youth that are the future of the livestock industry and agriculture as a whole. Then, also list the
information you think is still needed.” This is the customer persona that was provided given the information that I gave and what more I could add!

Using the suggestions that Chat GPT thought were missing I asked it to give hypothetical answers with this prompt: “Regarding the following items, we don’t have detailed information. Based on all the general information available to you, guess what they might be like.” These are the results that Chat GPT came up with to be added to the customer persona for Focus Marketing Group.

Now that we have all the information that is required for a notable customer persona, this is what I asked Chat GPT- “Now, you seem to have all the information to create a customer persona. Using the information in our conversation, create a customer persona.” It gave me the following:

I researched relevant keywords for Focus Marketing Group using the prompt: “Make a list of the top 5 keywords people use to find information about Focus Marketing Group on Google.” ChatGPT gave me the following list of potential words to use.

I asked ChatGPT to give me some ideas of blog posts that might fit the customer persona of Jake Thompson with the following prompt – “Write 10 blog post ideas about Focus Marketing Group that the customer persona created earlier is searching for”. It gave me ten very good options that are listed below:

Out of these options I selected one that I thought was the most relevant to my customer and business. I used the following prompt with ChatGPT : “I want you to act as a blogger with expertise at Focus Marketing Group. You are writing a blog post for “The Power of Branding for Family Farms: Why Consistency Matters”. Discuss the importance of strong branding in agriculture, and how it builds trust and loyalty with customers. There should be a call to action at the end of each section. The length of the blog post will be 500 words. The tone will be informal. You should write as an individual blogger with a personal approach so do not use plural first-person to refer to yourself. Eg. “our”, or “we”. Only use singular first-person. Do not use passive voice.” This is what it gave me!

I then asked ChatGPT to give me a LinkedIn post based on the previous blog post. It gave me the following:

Then I asked ChatGPT to create a photo of the following prompt, “I am going to draw a picture regarding the text below using an AI image generator. Write a proper prompt – Today, we’ve seen how AI can revolutionize marketing strategies. ChatGPT has shown its potential in creating customer personas, optimizing SEO, and generating content. Remember, these tools are here to enhance our creativity, not replace it. The future of marketing lies in the collaboration between human insight and AI capabilities. Your challenge is to create and image based on “The Power of Branding for Family Farms: Why Consistency Matters.” This image should use earthy tones and have a modern vibe.” This is the prompt it gave me!

I then took the prompt that Chat GPT gave me and input it into Leonardo.ai and I got the following image.

AI is a fantastic tool when used appropriately. With the right keywords entered into the system, you can manipulate the results you get and can save tons of time. I do think marketers need to be careful depending on the business because you can lose the genuine human behind the company.