AI in Digital Marketing- Girlfriend Original Promotions

Digital marketing is always being modified, and the use of AI resources has changed the way the field looks! For this week’s assignment, I used Chat GPT and Leonardo.ai to show how these tools can aid the process. I used it to create a customer persona for a client of Girlfriend Original Promotions. The persona captures essential details about their interests, challenges, and needs within the agriculture industry. I used the prompt “I want to create a customer persona. What information do you need to create it?” It responded with the following:

I then gave a list of information regarding the customer that I had already completed prior as well as asked what further information would be beneficial to incorporate. This is what I provided Chat GPT- “Largely in their mid-20s to 60s and includes multiple generations of farmers and ranchers as well as those in the agriculture industry. Located primarily in rural areas in the Midwest. Many of the customers have some college education, some from technical schools, but a majority may only have their high school diploma. Their interests include farming practices, livestock, the development of rural communities, and sustainability. The customers of Girlfriend Original Promotions are hard workers, who value dependability and authenticity, as well as have a true passion for the stock show industry and all that comes with it. Then, also list the information you think is still needed” Chat GPT said that the information that I provided was very detailed and so it actually only gave information that could be added to enhance the customer persona!

Using the suggestions that Chat GPT thought were missing, I asked it to give hypothetical answers with this prompt: “Regarding the following items, we don’t have detailed information. Based on all the general information available to you, guess what they might be like.” These are the results that Chat GPT came up with to be added to the customer persona for Girlfriend Original Promotions.

Now that we have all the information that is required for a striking customer persona, this is what I asked Chat GPT- “Now, you seem to have all the information to create a customer persona. Using the information in our conversation, create a customer persona.” It gave me the following:

I researched relevant keywords for Girlfriend Original Promotions using the prompt: “Make a list of the top 5 keywords people use to find information about Girlfriend Original Promotions on Google.” ChatGPT gave me the following list of potential words to use.

I asked ChatGPT to give me some ideas of blog posts that might fit the customer persona of Rancher Rachel with the following prompt – “Write 10 blog post ideas about Girlfriend Original Promotions that the customer persona created earlier is searching for”. It gave me ten very good options that are listed below:

Out of these options I selected one that I thought was the most relevant to my customer and business. I used the following prompt with ChatGPT : “I want you to act as a blogger with expertise at Girlfriend Original Promotions. You are writing a blog post for “Building a Community: Why Local Events Matter for Farmers and Ranchers” Exploring the benefits of community engagement and how attending local events can strengthen relationships in the agricultural sector. There should be a call to action at the end of each section. The length of the blog post will be 500 words. The tone will be informal. You should write as an individual blogger with a personal approach so do not use plural first-person to refer to yourself. Eg. “our”, or “we”. Only use singular first-person. Do not use passive voice.” This is what it gave me!

I then asked ChatGPT to give me a LinkedIn post based on the previous blog post. It gave me the following:

Then I asked ChatGPT to create a photo of the following prompt, “I am going to draw a picture regarding the text below using an AI image generator. Write a proper prompt – Today, we’ve seen how AI can revolutionize marketing strategies. ChatGPT has shown its potential in creating customer personas, optimizing SEO, and generating content. Remember, these tools are here to enhance our creativity, not replace it. The future of marketing lies in the collaboration between human insight and AI capabilities. Your challenge is to create and image based on “Building a Community: Why Local Events Matter for Farmers and Ranchers” Exploring the benefits of community engagement and how attending local events can strengthen relationships in the agricultural sector. This image should use earthy tones as well as black and be fairly simple and modern” This is the prompt it gave me!

I then took the prompt that Chat GPT gave me and input it into Leonardo.ai and I got the following image.

AI is an amazing tool when used wisely. With the right keywords, it can help you refine results and save valuable time. However, marketers should be cautious, as relying too heavily on AI could risk losing the authentic human touch that makes a business feel genuine and relatable. Balancing AI efficiency with human insight is key.