Demographics:

Largely in their mid-20s to 60s and includes multiple generations of farmers and ranchers as well as those in the agriculture industry. Located primarily in rural areas in the Midwest. Many of the customers have some college education, some from technical schools, but a majority may only have their high school diploma. Their interests include farming practices, livestock, the development of rural communities, and sustainability.

Psychographics:

The customers of Girlfriend Original Promotions are hard workers, who value dependability and authenticity, as well as have a true passion for the stock show industry and all that comes with it.

Customer Persona:

Name: Ashley and Scott Werning

Age: 40s

Occupation: Owners of Werning Cattle Company in Southeastern South Dakota, producing high-quality performance cattle for customers’ own cattle operations to implement into their herd.

Goals: The Werning couple wants to increase their cattle herd size while still maintaining quality. They strive to produce high-quality cattle to be successful in any size of cattle herd.

Challenges: The increasing cost of everything in the current economy is a challenge along with unpredictable weather and market inconsistencies.

Personality: Ashley and Scott Werning are a down-to-earth couple. They are dedicated, practical, and diligent. They like a practical and genuine business structure and want guidance from people who really know about the cattle industry. They want to build a relationship with a company that will provide the most efficient and high-quality marketing for their business.